As of late, TikTok's popularity in the west seems to be waning. It's hard to say for sure if this is a temporary trend or if TikTok's star is truly fading, but there are a few possible reasons for the decline.
First, TikTok has been facing increasing scrutiny from both government regulators and the general public. In the US, there are concerns about the app's data collection practices, and whether or not TikTok is a national security risk. These concerns have led to calls for a ban on the app, which could definitely dent its popularity.
Second, TikTok just isn't as fresh and exciting as it used to be. When it first launched, it was a novel concept that allowed users to create short, creative videos. But now that other apps have copied TikTok's format (including Instagram and YouTube), it's lost some of its uniqueness.
Finally, TikTok has been embroiled in a number of controversies lately, from allegations of censorship to accusations of promoting dangerous behavior. These negative headlines could also be turning users away from the app.
So, is TikTok dying? It's hard to say for sure. But if its decline in popularity is any indication, it might not be long for this world.